Mzansi Moves – A Celebration of Speed and Spirit
Created the event identity for Valvoline by Aramco in South Africa, bringing to life the energy and pride of the nation through a bold, dynamic design. The event, titled “Mzansi Moves,” was centered around a racing theme, symbolizing performance, motion, and unity.

From Concept to Identity
The logo featured a Springbok, South Africa’s national symbol, representing agility and strength, placed above the stylized “Mzansi Moves”. The slightly 3D lettering added depth and movement, reinforcing the spirit of speed and excitement. The identity perfectly captured Valvoline’s connection with South Africa where power, culture, and motion come together in one distinctive mark.

Location

South Africa

Client

Valvoline by Aramco