The logo launch campaign for FM96 was designed to capture the vibrant spirit and unstoppable energy of the nation’s youth. The visual identity embodied the essence of movement, rhythm, and excitement much like the pulse of music itself. Colors representing energy, courage, passion, and action were carefully chosen to express the station’s dynamic personality and deep connection with its diverse audience. The heartbeat element in the design became a powerful symbol of life, enthusiasm, and the voice of a new, energetic generation.

Created the complete brand identity for Radio Active 96FM back in 2006. The concept reflected vitality, liveliness, and constant motion, key characteristics that defined both the station’s boundless energy and its vibrant, youthful listeners.

Location

Pakistan

Client

Radio Active 96FM