The 96FM launch campaign was developed entirely from scratch, offering a complete 360° creative solution for the brand’s identity and communication. From brochures, CD covers, flyers, and logo design concepts to event backdrops, every element was crafted to reflect the energetic and youthful spirit of the station. The design direction embodied 96FM’s dynamic personality, using bold visuals and a vibrant tone to connect with its target audience through music and entertainment.

The collaterals extended to national-level concerts and events, including performances by renowned artists such as Josh the Band. The color palette was inspired by themes of energy, courage, passion, and action. Perfectly capturing the pulse of 96FM and establishing a powerful presence across the country.

Location

Pakistan

Client

Radio Active 96FM