This proposed T-shirt design for Victoria’s Secret visually demonstrates how to measure for an accurate and comfortable fit when shopping for the brand’s clothing. The concept uses an illustrative approach, showing a measuring tape across the bust with a stylized hand holding the tape vertically. This graphic playfully references how women determine their ideal size for bras, tops, and other apparel while also reinforcing the importance of proper measurement.

Created for one of the world’s leading lingerie, swimwear, sportswear, and sleepwear brands, the design aims to educate customers in a fun, confident, and instantly recognizable way. It blends practicality with brand personality, turning the act of sizing into a clear and visually engaging message.

Location

Worldwide

Client

Victoria’s Secret