Proudly created the complete branding for Valvoline by Aramco Auto Care, marking the first-ever Auto Care branding in the UAE. Developed for Valvoline’s premium service shops, the project included the creation of striking Auto Care signage, a detailed 16-checkpoint poster, and custom oil bottle stands.

Also designed large window displays featuring historic racing imagery from 1865, celebrating Valvoline’s rich heritage. Inside the store, we incorporated Aston Martin creative branding highlighting Valvoline’s lubricant partnership and crafted additional creative posters to elevate the space, aligning perfectly with Valvoline’s global brand standards.

• Click here to watch Auto Care store inauguration video

Location

United Arab Emirates

Client

Valvoline by Aramco

Created an 8-page newspaper for Soneva, designed to keep guests informed with the latest updates throughout their stay. Delivered directly to their villa, this monthly publication provides meaningful insights into life at the resort from the arrival of new Soneva hosts to highlights of upcoming experiences. It is crafted to feel welcoming and informative, offering guests a clear introduction to what awaits them during their visit.

The newspaper also includes schedules for activities, special events, and unique offerings tailored for both adults and children. Guests can explore updates on new resort developments and seasonal happenings, ensuring they are always aware of what’s exciting at Soneva. This publication enhances the guest experience by keeping them connected and fully immersed in everything the resort offers.

Location

Maldives & Thailand

Client

The Soneva Group – Luxury Island Resort

Location

United Arab Emirates

Client

Valvoline by Aramco

A safety instruction layout card was designed for passengers aboard the aircraft, featuring a clear and visually engaging step-by-step format. The layout followed a storyboard-style approach, making it easy for passengers to quickly reference and understand essential safety procedures. Each stage was illustrated with simple, intuitive visuals to ensure clarity and accessibility for travelers of all backgrounds and languages.

For Airblue Airlines, created this safety instruction card with a focus on both functionality and design precision. The illustrative approach not only enhanced passenger understanding but also aligned with the airline’s commitment to safety and user-friendly communication, resulting in a clean, informative, and visually cohesive in-flight guide.

Location

Pakistan

Client

airblue

Powering Promotions with Creative Impact
Developed the complete concept and creative execution for Valvoline by Aramco SynPower’s promotional campaign, designed for their distributor network. From initial idea to final production, our team crafted a visually striking concept that showcased SynPower’s premium identity while highlighting the exciting rewards through a dynamic, attention-grabbing design.

From Concept to Creation
Every element from the bold red visuals and impactful headline to the product and prize collage was created to engage customers and drive in-store participation. The campaign achieved remarkable visibility and engagement, proving how strategic design and clear messaging can transform a simple promotion into a powerful brand experience.

Location

Middle East & Africa (MEA)

Client

Valvoline by Aramco

Rite is a beauty and wellness supplement manufacturer known for its focus on natural, high-quality ingredients and effective results. For their gummies lineup, developed two distinct design directions, one in darker tones and another in lighter, softer hues to represent the balance between energy and calmness within the product range. The overall aesthetic was kept clean, modern, and minimalistic, allowing the brand’s message and product benefits to stand out clearly.

Created sleek and cohesive branding for RITE’s dietary supplement bottles, including Hair & Nails, Detox, Sleep, and Energy supplements. Each design reflected clarity, sophistication, and wellness, ensuring the packaging communicated trust, vitality, and a sense of modern beauty.

Location

United Arab Emirates

Client

RITE.

The 96FM launch campaign was developed entirely from scratch, offering a complete 360° creative solution for the brand’s identity and communication. From brochures, CD covers, flyers, and logo design concepts to event backdrops, every element was crafted to reflect the energetic and youthful spirit of the station. The design direction embodied 96FM’s dynamic personality, using bold visuals and a vibrant tone to connect with its target audience through music and entertainment.

The collaterals extended to national-level concerts and events, including performances by renowned artists such as Josh the Band. The color palette was inspired by themes of energy, courage, passion, and action. Perfectly capturing the pulse of 96FM and establishing a powerful presence across the country.

Location

Pakistan

Client

Radio Active 96FM

A collection of print advertisements and collaterals was created for 7 Production & Events, designed specifically for magazine advertising and marketing purposes. The client is renowned for its state-of-the-art OB trucks, which are used for high-quality LIVE broadcasting across major entertainment, sports, and cultural events. The objective was to craft a design concept that not only highlighted the client’s technical excellence but also reflected the dynamism, precision, and professionalism of their services.

Since it was essential to maintain a strong connection with the brand’s identity, the overall design layout remained true to the emblem’s vibrant energy and visual ideology. Every element from the color palette to the typography and imagery was carefully aligned with the client’s brand synergy, ensuring a powerful, cohesive, and visually striking impact.

Location

United Arab Emirates

Client

7 Production & Events

A brand advertisement was created for our client with a focus on specific SECs, aligning with the luxurious and exclusive nature of the resorts. The goal was to develop a design that exuded simplicity while maintaining an unmistakable sense of sophistication and elegance. Every detail from layout, imagery, and typography to color composition was carefully crafted to evoke a feeling of refined luxury and an aspirational desire to experience the resort’s serene and distinctive lifestyle.

Developed a series of impactful brand adverts for Soneva, following their established brand guidelines and visual identity. The final outcome beautifully reflected the brand’s signature balance of natural beauty, understated opulence, and mindful living, effectively communicating Soneva’s timeless essence to its discerning global audience.

Location

Maldives & Thailand

Client

The Soneva Group – Luxury Island Resort

A quarterly magazine series was designed and produced for ACCA, where each edition featured a completely new and distinctive layout. Over four years, developed designs for forty publications, ensuring that no visual components or design elements were ever repeated. Every issue maintained a corporate, clear, and elegant aesthetic while remaining informative and visually engaging. The design direction reflected ACCA’s professional standards and credibility, aligning perfectly with the organization’s brand identity and communication goals.

The FOCUS magazine received a fresh and refined visual direction. Each edition captured the essence of ACCA through a modern design approach that balanced professionalism with creativity, resulting in a publication that was both visually dynamic and highly readable.

Location

Pakistan

Client

ACCA

This design is inspired by the spiral, a symbol of unfolding consciousness in nature. Expanding from the center, it represents the cyclical flow of life, creation, growth, and evolution. It signifies awareness and connection, reflecting how all things transform and connect. Mystics have long viewed the spiral as a symbol of transformation.

The logo also draws from the three attributes of alchemy: Mind, Spirit, and Soul. These embody transformation, harmony, and self-discovery, Mind for intellect, Spirit for energy and awareness, and Soul for the deeper essence of being. Hand-drawn with care, the logo retains an organic, fluid quality that reflects the natural flow between these energies, inspiring reflection and growth.

• Click here to watch video about Soneva Soul Festival

Location

Maldives & Thailand

Client

The Soneva Group – Luxury Island Resorts

Mzansi Moves – A Celebration of Speed and Spirit
Created the event identity for Valvoline by Aramco in South Africa, bringing to life the energy and pride of the nation through a bold, dynamic design. The event, titled “Mzansi Moves,” was centered around a racing theme, symbolizing performance, motion, and unity.

From Concept to Identity
The logo featured a Springbok, South Africa’s national symbol, representing agility and strength, placed above the stylized “Mzansi Moves”. The slightly 3D lettering added depth and movement, reinforcing the spirit of speed and excitement. The identity perfectly captured Valvoline’s connection with South Africa where power, culture, and motion come together in one distinctive mark.

Location

South Africa

Client

Valvoline by Aramco

The logo launch campaign for FM96 was designed to capture the vibrant spirit and unstoppable energy of the nation’s youth. The visual identity embodied the essence of movement, rhythm, and excitement much like the pulse of music itself. Colors representing energy, courage, passion, and action were carefully chosen to express the station’s dynamic personality and deep connection with its diverse audience. The heartbeat element in the design became a powerful symbol of life, enthusiasm, and the voice of a new, energetic generation.

Created the complete brand identity for Radio Active 96FM back in 2006. The concept reflected vitality, liveliness, and constant motion, key characteristics that defined both the station’s boundless energy and its vibrant, youthful listeners.

Location

Pakistan

Client

Radio Active 96FM

Designed the logo for Sapori di Bice, a sister company of the Bice Group, which also owns the renowned Bice Mare seafood Italian restaurant. The goal was to create a visual identity that felt connected to the parent brand while standing confidently on its own. Drawing inspiration from the Bice Mare logo where a fish head cleverly replaces the letter C to emphasize the restaurant’s link to the sea. We explored ways to reinterpret this idea for Sapori di Bice.

To maintain brand consistency, We incorporated a fish head into the letter O, flipping it upside down to give it a fresh and unexpected twist. This subtle yet meaningful modification preserved the shared design language while establishing a distinct identity for Sapori di Bice, reflecting both creativity and continuity within the Bice Group’s brand family.

Location

United Arab Emirates

Client

Bice Group

An event planning firm approached us with a vision for a logo that would stand out while reflecting a sense of sophistication, creativity, and intellect. The goal was to design an identity that conveyed innovation, reliability, and elegance, qualities essential to a brand that thrives on crafting memorable experiences. The design process focused on translating the firm’s imaginative spirit into a visual form that felt modern, balanced, and purposeful while maintaining a clean, professional tone.

Created a logo that embodied harmony between modernity and simplicity. The final design appeared contemporary, fresh, and minimalistic, perfectly aligning with the brand’s ideology of offering thoughtful, well-executed, and aesthetically refined event experiences that truly leave a lasting impression.

Location

Pakistan

Client

Next Level

The client, a seasoned professional photographer, wanted her emblem to be more than just a logo. It needed to capture the essence of her creative craft. The goal was to create an identity that visually represented her artistic vision, storytelling ability, and dynamic approach to photography. Her work is defined by spontaneity, emotion, and a keen eye for detail, which became the foundation of the design direction.

Developed Katrina’s visual identity with playful, motion-inspired elements that echoed the rhythm and energy of her photography style. The logo conveys movement and creativity, symbolizing how she freezes fleeting moments in time through her lens while maintaining a sense of warmth, personality, and artistic flair.

Location

United States

Client

Katrina Thomas

Shnaf is a brand rooted in the rich traditions of Arabic jewelry and fashion design, known for its timeless craftsmanship and cultural elegance. The goal was to create a logo that authentically reflected the brand’s heritage while appealing to a modern audience. The identity needed to communicate sophistication, artistry, and a deep connection to Arabic design language through every visual element.

Developed the Shnaf logo with a focus on integrating subtle glimpses of traditional Arabic patterns and motifs. These design details were carefully balanced with contemporary aesthetics to create a mark that feels both classic and refined, perfectly representing Shnaf’s fusion of tradition, style, and modern luxury.

Location

United Arab Emirates

Client

Shnaf

Nira is a division of Rola’s business dedicated to music production and creative sound design. The identity was developed around the parent company’s logo, maintaining its mechanical motion-inspired essence while evolving it into something more expressive and rhythmic. The concept reflects constant reinvention, collaboration, and forward motion — much like the dynamic world of music itself. A broader visual idea was constructed using the notion of building, rhythm, and mechanical precision as its foundation.

Created the complete brand identity for Nira Rola, a music house and sister company of Rola Productions. The logo playfully nods to its origin while adding a touch of attitude — a witty, rebellious twist that perfectly captures the creative energy and bold personality of the brand.

Location

Pakistan

Client

Nira Rola (A Music House)

A real estate company that wanted its brand identity to communicate reliability and confidence through design, TriMark aimed to create a presence that truly spoke for itself. The aesthetic of the brand exudes promptness, professionalism, and approachability, reflecting the company’s commitment to trust and transparency in the property market. The design philosophy followed the concept of the “design pyramid,” where a thoughtful initial investment in branding can yield a substantial return in recognition and market value.

Developed TriMark’s complete brand identity, including a logo that subtly resembles a building structure. The angular design conveys strength and stability while maintaining a refined, modern appeal — symbolizing the solid foundation and growth potential of the real estate firm.

Location

Pakistan

Client

TriMark Real Estate

Developed the Coaching Vanguard website using GoDaddy’s Ario platform to ensure a seamless, user-friendly experience for both the client and their audience. The site is designed to be lightweight, easy to navigate, and simple for the client to update, maintaining both performance and flexibility. Clean visuals and clear messaging highlight the brand’s purpose while keeping the interface intuitive.

Coaching Vanguard supports leaders and professionals as they overcome challenges in self-belief, decision-making, motivation, career and life transitions, relationships, stress, work–life balance, and financial clarity. The website communicates this mission with clarity, presenting a welcoming digital space that reflects the transformative coaching journey they offer.

• Click here to see live website

Location

Canada

Client

Coaching Vanguard

The services offered by the beauty lounge became the centerpiece of an approachable and user-friendly app designed to enhance and simplify the client experience. The app allowed users to easily browse available services, explore booking options with time durations, and access detailed information about each treatment. It also incorporated seamless communication features between the host and the client, ensuring smooth coordination and personalized service at every step.

For NStyle Beauty Lounge, designed elegant and intuitive UI/UX layouts that reflected the brand’s identity, feminine, quirky, sophisticated, and welcoming. Every visual element, color choice, and interaction flow was thoughtfully crafted to create a refined and memorable digital experience that truly resonates with the brand’s upscale yet approachable nature.

Location

United Arab Emirates

Client

NStyle International

The first full-fledged 2D animation series produced in Pakistan was created using the classic, traditional method of hand-drawing each character before digitally animating them. It was a lengthy and labor-intensive process, yet the final result was flawless and visually rich, bringing multiple narrative adventures to life with depth and charm. The production involved detailed modeling of 2D elements, scene layout, and frame-by-frame animation.

Kaptan Pakistan, the central character, was introduced as the nation’s first true superhero, a proudly local interpretation inspired by figures like Captain America. His arrival marked a significant milestone in Pakistan’s animation industry, showcasing a new era of homegrown creative storytelling.

• Click here to watch scene #1 video
• Click here to watch scene #2 video

Location

Pakistan

Client

Kaptan Pakistan

Almarssad is Al-Jazeera’s weekly media-watch program, dedicated to examining and dissecting the world’s media with a sharp, analytical lens. The show studies everything from traditional print journalism to the fast-moving landscape of online content, exposing how stories are framed, what narratives dominate, and which truths are overlooked. By placing global media under a microscope, it offers audiences a clearer and more informed understanding of how information is shaped.

The project involved creating the program’s opening title sequence along with key branding elements. The visual direction was crafted to reflect the show’s investigative spirit, critical mindset, and commitment to uncovering what media consumers need to know.

• Request for video

Location

Middle East

Client

Al Jazeerah

For TyrePlus, we produced dynamic morphing animations that showed the brand’s location transforming into a cutting-edge, contemporary franchise. We created a detailed and visually captivating animation for our client, showcasing this fantastic idea for a new, modern layout of the brand’s franchise using high-quality graphics designed entirely from scratch with a focus on precision and creativity.

The animation features three distinct representations of the franchise: the exterior, the office, and the garage. The before-and-after visuals in the film effectively demonstrate the striking transformation and the miracles of our inventive style, which remains both distinctive and challenging to replicate within the industry.

• Click here to watch full morphing video

Location

United Arab Emirates

Client

TyrePlus

Utilized AI technology to create realistic 3D mockups for BLUECUT, a customized apparel brand. The project involved designing detailed digital representations of their signature coverall in several colors, showcasing the product’s texture, structure, and professional appeal. Each version was crafted to maintain a high level of realism, enabling clients to visualize different color options before making their selection.

Through this AI-driven approach, we provided BLUECUT with an innovative way to present their products online. Clients can easily preview logo placements and color variations, ensuring accuracy and satisfaction before placing orders. This project demonstrates how AI enhances creativity, precision, and customer engagement in modern product design.

• Click here to explore online

Location

United States of America

Client

BLUECUT

Utilized AI technology to create realistic 3D mockups for BLUECUT, a customized apparel brand. The project involved designing detailed digital representations of their signature lab coat, showcasing the product’s texture, structure, and professional appeal. Each version was crafted to maintain a high level of realism, enabling clients to visualize different color options before making their selection.

Through this AI-driven approach, we provided BLUECUT with an innovative way to present their products online. Clients can easily preview logo placements and color variations, ensuring accuracy and satisfaction before placing orders. This project demonstrates how AI enhances creativity, precision, and customer engagement in modern product design.

• Click here to explore online

Location

United States of America

Client

BLUECUT

This proposed T-shirt design for Victoria’s Secret visually demonstrates how to measure for an accurate and comfortable fit when shopping for the brand’s clothing. The concept uses an illustrative approach, showing a measuring tape across the bust with a stylized hand holding the tape vertically. This graphic playfully references how women determine their ideal size for bras, tops, and other apparel while also reinforcing the importance of proper measurement.

Created for one of the world’s leading lingerie, swimwear, sportswear, and sleepwear brands, the design aims to educate customers in a fun, confident, and instantly recognizable way. It blends practicality with brand personality, turning the act of sizing into a clear and visually engaging message.

Location

Worldwide

Client

Victoria’s Secret

This visually driven Curriculum Vitae has been crafted to reflect the creative strengths of Rashid Mahmood, a creative director. The illustrated layout uses dynamic poses and structured visual elements to communicate the key pillars of his professional identity goals, experience, education, and skills. Each section is expressed through engaging graphics that capture both his artistic sensibility and his ability to communicate ideas with clarity and impact.

The design intentionally showcases the thought process behind Rashid’s work, emphasizing concept development, research, design, and interpretation through stacked visual metaphors and expressive scenes. Together, these illustrations form a CV that not only highlights Rashid’s qualifications but also stands as a testament to his creativity, technical proficiency, and design-led approach to storytelling.

Location

Pakistan

Client

Rashid Mahmood

This action-inspired wall art illustration captures the intensity of a dramatic moment through bold shapes, strong angles, and a classic, stylized aesthetic. With a vivid warm backdrop and a striking foreground character, the piece embodies the raw emotion and tension often found in heroic confrontations. The exaggerated perspective, especially the extended arm and detailed weapon, adds depth and impact, pulling the viewer directly into the scene.

Created as a modern interpretation of vintage action artwork, this illustration reflects the idea that we all hold an inner hero capable of facing challenges head-on. Its expressive composition and dynamic framing make it an eye-catching piece suitable for both personal and creative display spaces.

• Click here to download as a wall paper

Location

Pakistan

Conceptual Project

Wall art

The illustration portrays a locally manufactured samosa tucked into a pocket, a symbolic and ironic representation of how corruption is deeply embedded in everyday life. It uses humor, satire, and cultural familiarity to reflect the South Asian practice of offering small bribes, turning something as ordinary as a samosa into a powerful metaphor for influence, privilege, and social behavior.

Through this concept, the artwork highlights the imbalance and irony within societal systems where power often outweighs fairness and integrity. It subtly critiques how, when systems fail, wealth and connections become the driving forces behind action, leaving ordinary individuals dependent on gestures that blur the line between necessity and corruption.

• Click here to download as a wall paper

Location

Pakistan

Conceptual Project

Wall art

The wall art designed for ROLA visually deconstructs the brand to reveal the many creative elements that form its core. Each component music, video, animation, voiceover, and other production elements is illustrated as an integral piece branching out from the center, symbolizing how diverse skills and disciplines come together to build a unified creative identity.

By breaking ROLA down into its essential services, the artwork highlights the depth, versatility, and range of the production and design house. The intricate illustrative style not only captures the complexity of ROLA’s workflow but also celebrates the collaborative process, artistic vision, and technical expertise that drive every project they proudly deliver.

• Click here to download as a wall paper

Location

Pakistan

Client

ROLA – A Production & Design House

This striking illustration, isualizes the eerie presence of a hidden force quietly observing human life from within. The artwork portrays a ghostly skull submerged in a bloodstream-inspired environment, symbolizing an unseen entity that shadows the host’s everyday actions. Its wide, haunting eyes and exaggerated teeth create a sense of constant surveillance, blending horror with surreal imagination.

Crafted as a bold piece of wall art, the composition uses rich crimson tones and expressive textures to heighten tension and intrigue. The unsettling contrast between the skeletal face and the fluid, organic background evokes themes of vulnerability, inner conflict, and the mysteries that reside beneath the surface of human existence.

• Click here to download as a wall paper

Location

Pakistan

Conceptual Project

Wall art

For the French multinational tyre firm, an interactive PDF brochure was created, following a theme and color scheme inspired by the firm’s core ideology and distinctive visual identity. The design reflected its strong focus on innovation, quality, and performance while maintaining a clean, cohesive, and engaging presentation throughout the entire layout.

The navigation was designed to be simple, smooth, and intuitive, featuring well-structured subcategories for all the services offered by the company. It included key details about the firm’s performance, accomplishments, manufacturing processes, product range, and new initiatives, making the brochure both visually appealing and highly informative for readers.

• Click here to see full interactive brochure in pdf format

Location

United Arab Emirates

Client

Michelin

Developed a series of impactful infographics for Soneva, highlighting their impressive commitment to sustainability. These infographics showcase the 95 sustainability awards Soneva has earned to date, along with key environmental initiatives such as their efforts in reducing carbon footprint and saving plastic bottles from landfills through Soneva Water. The Waste-to-Wealth program is also featured, highlighting Soneva’s innovative approach to tackling waste in non-traditional ways. Additionally, the infographics emphasize the 400,000 kgs of food sourced from Soneva’s organic gardens, valued at US$ 1.4 million, showcasing their dedication to sustainable food production. The use of solar energy and sustainable pest management further reflects Soneva’s ongoing commitment to eco-conscious practices, making these infographics a powerful representation of their sustainability efforts.

Location

Maldives & Thailand

Client

The Soneva Group – Luxury Island Resorts

Designed an engaging and informative fact sheet for Aloft Hotel by Marriott, combining striking hotel imagery with a clean, customized, user-friendly map. The aim was to craft a visually compelling communication tool that reflected the hotel’s lively personality while offering guests an effortless way to explore its features and surrounding area with confidence.

The fact sheet highlighted signature offerings such as guest rooms, the lounge, bar, restaurant, gym, splash pool, and Tactic meeting spaces. By presenting essential details in an appealing and accessible layout, the final design effectively showcased the hotel’s amenities, strengthened brand consistency, and elevated the overall guest experience through clear, thoughtful visual storytelling.

Location

United Arab Emirates

Client

Aloft by Marriott

Developed an informative and visually captivating fact sheet for Element Me’aisam Hotel by Marriott, designed to highlight the hotel’s diverse accommodation options in a clear and appealing way. The layout featured high-quality imagery of the Studio, Superior Studio, and One-bedroom Apartment, presenting each room type with a focus on comfort, functionality, and modern design.

To enhance usability, we included a customized and easy-to-read map, allowing guests to quickly understand the hotel’s location and nearby conveniences. This combination of visuals, information, and clarity made the fact sheet engaging and practical, effectively showcasing Element Me’aisam’s key features and overall guest experience.

Location

United Arab Emirates

Client

Element Me’aisam by Marriott

The Eid Brunch menu, Instagram story, and web banner for MOMO by Marriott were designed to create a cohesive visual identity that captured the spirit of Eid. Each element highlighted Eid-inspired dishes, blending traditional cultural motifs with a refined modern aesthetic to convey a warm, celebratory atmosphere. The intention was to showcase the festive dining experience while maintaining elegance, clarity, and brand consistency.

The menu was thoughtfully crafted to reflect the richness of the occasion, and the digital assets extended this theme seamlessly across online platforms. Together, the Instagram story and web banner enhanced audience engagement and reinforced brand cohesion. These designs celebrated the joy of Eid while aligning perfectly with MOMO by Marriott’s sophisticated brand presence.

Location

United Arab Emirates

Client

MOMO by Marriott

In celebration of Eid, created a set of special cinemagraph videos for Soneva’s social media, capturing moments filled with serenity and subtle enchantment. One cinemagraph features water gently slipping from a slide, symbolizing peace, renewal, and the calming essence of the holiday. Its smooth, continuous motion evokes a sense of reflection and tranquility.

The second cinemagraph portrays an intimate dinner on a sandbank, illuminated by softly glowing lights that evoke warmth, connection, and togetherness. These captivating visuals were crafted to reflect the spirit of Eid while inviting audiences to experience Soneva’s luxurious offerings and the beauty of meaningful celebrations.

• Click here to see video 1
• Click here to see video 2

Location

Maldives & Thailand

Client

The Soneva Group – Luxury Island Resorts